Housed in a 24ft 1964 Vintage Airstream Tradewind trailer, anonymouSHOP was initiated as an extension of anonymous gallery and featured selected artist designed merchandise, publications and editions. The original interior of the Airstream was removed and redesigned to serve a retail purpose but continued to evolve as an ongoing installation itself.

From 2009 through 2012 the airstream shop and it's revolving inventory were towed and positioned outside the gallery and in various locations throughout New York, Miami, and Montauk. Partnerships with various organizations such as Mara Hoffman (Miami) and The Standard Hotels (New York and Miami), allowed anonymous to develop new presentations and material with guest curators and organizers.