In collaboration with Anonymous Gallery in Mexico City, Garage Projects will present Commercial Break as a public project during Zona Maco Contemporary Art Fair, April 9-14, 2013 and inside the gallery April 9 – May 25, 2013.
Curated by Neville Wakefield and launched in June 2011 as part of the opening week of the 54th Venice Biennale, Commercial Break features over 100 artists, each engaging with the relationship between advertising and culture. The project, which includes short digital works by recognized and emerging artists, has been shown all over the world.
Since the early days of Pop, in the work of Lichtenstein, Ruscha and Warhol – art has drawn direct influence from the language of advertising in the creation of hybrid collisions of high and low cultural forms. All of the sites for Commerical Break, offer very different relationships between art and advertising, but in all, they are always intrinsically linked.
During Zona MACO, April 9-14, large-scale billboard projections will be positioned in 4 separate locations, developing an intervention with the public and the city itself. The project will be presented in the popular neighborhoods of La Roma, Condesa, and on massive display outside Cineteca Nacional – Mexico’s National Film Archive, entrusted with rescuing, classifying, preserving, restoring, and exhibiting the most important cinematographic works from both Mexico and the world.
Commercial Break website: www.commercialbreak.org
PARTICIPATING ARTISTS:<>
Aaron Young; Adam McEwen; Adel Abdessemed; AES F; Agathe Snow; Agnierszka Kurant; Ahmet Ogut; Aida Ruilova; Aleksandra Mir; Alex Hubbard; Andrea Chung; Annika Larsson; Anton Ginzburg; Ari Marcopoulos; Assume Vivid Astro Focus; Baptist Coelho; Barbara Kruger; Blue Soup Group; Brendan Fowler; Bruce High Quality Foundation; Cevdet Erek; Christian Jankowski; Collier Schorr; Cyprien Gaillard; Dan Colen and Nate Lowman; Daniel Newman; Dima Gutov; Dmitry Bulnygin; Dominic Nurre; Dzine; Electroboutique; Eloise Fornieles; Erika Verzutti; Gardar Eide Einarsson; Gelitin; Gillian Wearing; Hanif Kureshi; Hank Willis Thomas; Hans Op De Beek; Helmut Lang; Heman Chong; Hu Jieming; Huang Kui; Ilya Korobkov; Janaina Tschäpe; JD Walsh; Jen DeNike; Jennifer Wen Ma; Jeppe Hein; Jitish Kallat; Johan Grimonprez; John Pilson; Jonathan Horowitz; Josephine Meckseper; Julião Sarmento; Kaari Upson; Karen Kilimnik; Kon Trubkovich; Kris Martin; Lais Myrrha; Lara Favaretto; LaToya Ruby Frazier; Liz Cohen; Liz Magic Laser; Lu Yang; Marcel Odenbach; Marco Brambilla; Marcos Chaves; Maria Petschnig; Marilyn Minter; Martin Murphy; Martynka Wawrzyniak; Matias Faldbakken; Matthew Day Jackson; Maurizio Cattelan; Melodie Mousset; Meredith Danluck; Michael Sailstorfer; Mika Rottenberg; Mike Bouchet; Miltos Manetas; Monica Narula; Munir Kabani; Narendra Yadav; Natalie Czech; Nicolas Provost; Norma Jeane; Olaf Breuning; Olympia Scarry; Paola Pivi; Paolo Canevari; Pascual Sisto; Pavel Buchler; Peter Coffin; Pinar Yolacan; Prasad Raghavan; Rashaad Newsome; Raymond Pettibon; Richard Phillips; Rirkrit Tiravanija; Riyas Komu; Rodrigo Matheus; Ruangrupa; Ruben Bellinkx; Ryan Gander; Ryan McNamara; Ryan Trecartin; Samar Jodha; Sara Ramo; Sarah Morris; Scott King; Sergey Bratkov; Shreyas Karle; Shwetal Patel; Slater Bradley; Stefan Brüggemann; Sudarshan Shetty; SUPERFLEX; Terence Koh; The Propeller Group; Thiago Rocha Pitta; Tintin Wulia; Tom Sachs; Tony Oursler; Uri Aran; Valeska Soares; Vanessa Beecroft; Wilfredo Prieto; Wilhelm Sasnal; Xu Tan; Yi Zhou; Yoshua Okon; Zhou Xiaohu.
CURATOR <>
Neville Wakefield is a writer and commentator on contemporary art, culture and photography. He recently finished terms as Senior Curatorial Advisor for PS1 MoMA and Curator of Frieze Projects at the Frieze Art Fair. Among many projects, he was Co-Creative Director of Tar Magazine and is a Co-Founder and Co-Producer of Destricted, a series of films that address the issue of sexuality in art. Neville has contributed to W Magazine, ACNE Paper, The Journal, Artforum, among others.
GARAGE CENTER FOR CONTEMPORARY ART CULTURE <>
Founded by Dasha Zhukova, Garage Center for Contemporary Culture is a major non-profit international arts space based in Moscow. Garage is dedicated to exploring and developing contemporary culture, whilst serving as a catalyst and meeting place for the city’s emerging arts scene. Housed in the former Bakhmetevsky Bus Garage, Garage hosts major exhibitions by established and emerging international artists and leading Russian contemporary artists. Garage is a project of the Iris Foundation.
Garage Projects extends the programming for Garage Center for Contemporary Culture by creating contemporary cultural off site installations and ‘happenings’ in Russia and internationally. <>www.garageccc.com
CREDITS:
Neville Wakefield: Curator
Emma Reeves: Director of Content
Aimee Ehrman: Artist Liason and Film/Editing Coordinator
Nicolas Galetta: Editing Assistant
Video Post-Production: My active Driveway NY
Consultores de Contenido: Defne Ayas y Davide Quadrio (Arthub Asia) y Shwetal Patel
ACKNOWLEDGEMENTS
Delegación Cuauhtémoc, Nixon, La Cuadra ac, Donde Ir, GDF.
LOCATIONS AND HOURS OF PRESENTATION:
Location 1: Plaza Luis Cabrera
Date : April 9 – 13
Hours of presentation: 7:30 – 9:30 pm
Location 2: álvaro Obregón esq. Orizaba
Date : April 9 – 13
Hours of presentation: 7:30 – 9:30 pm
Location 3: Parque México
Date : April 9 – 13
Hours of presentation: 7:30 – 9:30 pm
Location 4: Cineteca Nacional
Date: April 10 – 14
Hours of presentation: 7:30 pm
Location 5: Anonymous Gallery
Date: April 9 – May 25
Hours of presentation: Tues – Sat 12-6PM